As Hyundai CEO Jose Muñoz said last year, the mid-size pickup truck will appear in the brand’s lineup by 2030. We are talking specifically about a model with a frame structure.
The most likely production site for the new pickup truck is the USA. This will allow Hyundai to solve two problems at once: avoid possible tariffs from the Trump administration and bypass the long-standing 25 percent “chicken tax” on imported light trucks that has shaped this market for decades.
Analysts warn that it will be extremely difficult to break into the pickup truck segment. As Stephanie Brinley of S&P Global Mobility notes, Hyundai will have to earn credibility in this niche. Pickup truck buyers are very loyal and demanding about how well a vehicle fits their specific needs. It is noted that the new product will compete with the Ford Ranger and Toyota Tacoma.
Hyundai does not intend to stop at just one pickup truck. Even at the first announcement of the frame model, the company hinted at the possibility of creating an SUV on the same platform. American dealers are rumored to be actively lobbying for the launch of a production version of the Crater concept, shown late last year.
Earlier it was reported that Daimler will present an electric bus, which has a power reserve 2.5 times greater than that of KamAZ.
