In the era of “old” brands, you have to pay thousands of euros for each option – be it adapted cruise control, seat ventilation or premium acoustics. This was reported by Rossiyskaya Gazeta with reference to interviewed auto experts.
It has been noticed that the Zeekr, Lixiang, Voyah and Avatr logos in the parking lots of premium residential complexes have become as commonplace as Audi and BMW once were. The main discovery concerns psychology: drivers who switched from German and Japanese cars to top Chinese models say that the way back is closed for them. According to them, such an experience does not just change habits – it breaks established stereotypes and forces you to take a fresh look at what is considered a quality car.
According to them, the main factor of “no return” is the digital leap, comparable to the evolution from a feature phone to a smartphone. Japanese and European concerns have been instilling conservatism for years, dosing innovation drop by drop.
In the world of “old” brands, you have to pay extra for every option – adaptive cruise control, seat ventilation or high-quality acoustics. Multimedia, even in premium, often resembled zero interfaces: it did not work on touch and produced a grainy picture from the camera. Chinese manufacturers, free from many years of inertia and development cycles, have chosen technological dumping. Sitting in a mid-price Chinese crossover, the driver is transported to the future: 120 Hz screens, powerful chips and AR in the base. The machine recognizes a face, opens the door, adjusts the seat and turns on the massage – and a traditional car suddenly seems archaic from the last century.
Earlier it was reported that Chinese factories are massively laying off workers in order to reduce the cost of cars.
