In the corporate channel, “Weave with LADA” called directions in which the female hand is very in demand. Firstly, we are talking about the quality control system. Secondly, about the painting workshop. Thirdly, about thin assembly operations with narrow cavities. Women also work in metallurgy in press production, in testing laboratories and in the design center of the Volga Automobile Plant.
At AvtoVAZ, it was reminded that the female eye distinguishes more shades than male, so women-designers are engaged in the body flowers and interior decoration. And although since 2022 the LADA palette has declined sharply, in recent months bright colors have been returned to the gamut: blue and red cars have already been produced, and the Lada ISKRA SW CROSS will be produced.
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The LADA corporate channel believes that women are more responsible and attentive, are able to notice any little thing, so they are better suited for the quality control department. For the same reasons, for reconciliation of samples, intermediate grinding and polishing also use women. Finally, accuracy and dexterity are useful at the assembly stage, when it is necessary to collect door cards, small details of the interior or engine.
The share of women in the AvtoVAZ team is about a third, and this is not the limit. At the Sollers factory in the Elabuga district of Tatarstan, almost all areas are more than women! The company believes that women are more responsible, attentive and reliable, and physical strength is not needed at modern automobile plants.
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