The Autohome portal has released an analytical article that highlights the features of the promotion of Chery cars abroad. Journalists noticed that the last 22 years it was this brand that occupies a leading position on export supplies, and in 2024, 44% of all Cher were sold outside China. The most important market is Russia, but in our country the “era of superprofits ended.”
Autohome observer came to the conclusion that the current situation is “full of political risks”, since the Russian authorities aimed at increasing tax rates for imported machines. At the same time, investments of Chinese automakers in Russia can attract the attention of the leadership of Western countries, including European ones.
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Chinese journalists recalled that Chery took measures to reduce the Russian business segment to reduce the risks of sanctions. The colleagues fell silent about renaming products and creating a whole galaxy of subbranding. But in the focus of attention there was a CHARI policy in foreign markets: at first the company comes to developing countries (Russia, Spain), offers more marginal gasoline models, and is not in a hurry with electric cars.
The Chery Strategy is very different from the BYD approach, but the successes of Jaecoo and Omoda in the European Union are said for themselves. In March 2025, Omoda 5 gasoline 5 dispersed three thousand pieces, and the E5 electric car is 0.6 thousand pieces. Among the top50 of the best auto-brands in Europe, the newcomer Omoda took 41st place, ahead of the XPENG, which has been working in the region for many years. The experience of Chery should be studied by competing Chinese brands, journalists say.
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