The head of the Institute of World Economics in Kiel, Moritz Schuljarik, warned that by 2030 BMW, Mercedes-Benz and Volkswagen risk disappearing in their current form if they do not change their approach to work. The editor-in-chief of the Za Rulem magazine, Maxim Kadakov, expressed his opinion on this matter in his Telegram channel.
“The situation is somewhat similar to the redistribution of the market for cell phone manufacturers: when the powerful Nokia, Sony Ericsson and Motorola collapsed under the pressure of new market players,” the expert noted.
Kadakov does not share such pessimistic forecasts, but emphasizes: it is high time for the German authorities to seriously support the domestic auto industry, and not treat it only as a source of income.
Before this, Motor magazine wrote that Shulyarik based his conclusions on an analysis of the current situation in the European automobile industry. In his opinion, the industry faces even more difficult times: the combination of electrification, digitalization and global competition is leading to fundamental changes. Previous guidelines will lose relevance by the end of the decade.
The economist is confident that German auto giants think traditionally and rely on quality and engineering. However, they will face significant technological and political pressures that will challenge their previous business model. In the future, software development, artificial intelligence and autonomous driving will play a key role.
Previously, AvtoVAZ Russified the names of the equipment.
