As part of the St. Petersburg International Economic Forum (PMEF) AvtoVAZ and Avito Auto signed an agreement on cooperation. Its goals are to strengthen the position of AvtoVAZ in the Russian market, make transactions on Avito Auto more transparent, and also develop digital decisions in the industry. For ordinary buyers, this means that the process of choosing and acquiring a new or used car will become easier.
AvtoVAZ and Avito will launch joint projects and marketing research, which will make it possible to “identify market trends, predict demand and create new services and products to improve the user experience of car owners,” the partial statement of the parties said. “The exchange of data on consumer preferences, the experience of operating and repairing cars will allow more to understand customer behavior and offer decisions that meet their real needs,” Avito explain.
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AvtoVAZ, for its part, integrates data on the maintenance of LADA cars into the service of the history of Avtotek, thanks to the history of repairs, it will become more transparent. In addition, it plans to launch notifications on response and service campaigns. Well, “Avito” will be assigned to lada spare parts ads special badges confirming that they are official.
“New solutions will help customers receive reliable information, simplify the choice of a car and increase the level of service,” AvtoVAZ said.
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