AvtoVAZ Sales and Marketing Director Dmitry Kostromin assured visitors to the ForAuto 2026 forum that his company will refrain from changing price tags during the first half of this year. At the same time, a representative of the auto giant noted that the adjustment took place quite recently – in January.
At the end of 2025, Lada confidently won the status of “Russian brand No. 1”, having sold 339,228 cars. The list of leaders (in descending order) includes Lada Granta, Lada Vesta and Lada Largus.
Both Nivas sold slightly less than the Largus, and the circulation of the Travel and Legend generations turned out to be almost equal. In addition, buyers began to evaluate the new products – “Iskra” and “Aura”.
The current position of not changing prices should help sales. By the way, the editors of Motor magazine recently told us how profitable it is to buy the entire line of cars assembled in Togliatti and Izhevsk at current prices.
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Earlier, AvtoVAZ Sales and Marketing Director Dmitry Kostromin made another important statement regarding the situation on the Russian market at a session of the ForAuto 2026 forum. In his opinion, this is the worst January-February in the last 20 years.
