Last year, against the backdrop of the rise of new competitors, the Bentley operating profit decreased to 373 million euros. This is 37 percent less than a year earlier. Revenue fell by 10 percent, up to 2.7 billion euros. The Bentley leadership is looking for ways to rectify the situation, but “ultimately the problem will fall on the shoulders of the consumer,” said the financial director of the brand Yan-Heenrik Lafrenz.
Bentley did not reveal the number of cars sold and stated that this would no longer do this. However, the General Director of the brand Frank-Steffen Walliser made it clear that for Bentley the cost of one car is more important than the quantity. And there are no problems with this: the revenue on the car increased by 10 percent compared to 2023, setting a new record.
This was achieved thanks to wealthy customers who continue to invest in customization.
Bentley has chosen two names for the Little Bentayga Carpa Koi, Panda and Zhui’s wand: Bentley released a series of Bentley-style cars at the price of Lada: 20-year-old Flying Spur was put up for sale
For example, Bentley recently released Batur, painted in a special shade of Black Rose and decorated with 18-carat gold. The price of such a two -door is at least 1.65 million pounds, which corresponds to 185 million rubles.
Meanwhile, Volkswagen said he was ready to release military equipment to get out of the crisis. The general director of the company Oliver Bluma said that “fundamentally open to such topics.” However, the topic of production of military equipment will be carefully studied.
The only chance: unusual cars on sale
