Maranello Benedetto, the general director of the company, admitted that the palette of shades would be forcibly simplified. “We thought to determine in advance [цветовые] Combinations. We need to protect the values and individuality of the brand. We will definitely not make a strange car, ”the top manager told reporters. At least one color in the Ferrari stop list is already-this is pink.
Benedetto Vinya admitted that the number of requests for the personalization of luxury cars in recent years has grown sharply. If earlier almost all new Ferrari were produced in Rosso Corsa’s corporate red color, now only 40% of cars are so painted. In some countries, it is more difficult to dissuade buyers from shocking options, but there are countries with conservative tastes in the world.
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Since there is no shortage of tuning studio, Ferrari seeks to control their cars even after sale, and customers can fall into a black list if customsization goes too far. There were times when the company wrote out instructions and even sued buyers who, according to Maranello lawyers from Maranello, harmed the image of Ferrari. Mr. Vinya explained that the matter is not only in protecting the heritage: excessive personalization affects the residual value.
The Ferrari boss compared a “chatter” car with a T -shirt with a stranger on the back. However, the top manager made it clear that too much moderation is also harmful, because last year customization brought Ferrari a fifth of the total income. The number of cars sold almost did not change, while the profit increased by 21%.
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