Do you know what sport number one in the USA? Do you think basketball, baseball or Nascar races? American football: more than a third of the inhabitants of the United States are watching it. And the main event is the final game of the NFL season, the so -called Super Bowl. The cost of airtime during the match beats all records, and advertising is removed specifically for this game. The editors of the Motor collected all the videos for you on a car theme: some of them are real masterpieces of short films!
In the most prestigious and professional league of American football, NFL, the final game of the season traditionally takes place at the beginning of the next calendar year. So this time the season-2024 ended in the match on February 9, two thousand twenty-fifth: it was attended by the Kansas City Chiefs and Philadelphia Eagles teams.
Naturally, Super Bowl is the most popular match of the season. What is reflected in ticket prices: their average cost this year was $ 7,100! The game took place at the Caesars Superdome stadium in New Orleans, which contains 73 thousand fans.
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In this stroke of the NFL game in the United States, the FOX television channel broadcast. Moreover, the Views of the Super Bowl beat all historical records: according to various sources, from 126 to 135.7 million spectators watched the game on TV. Given these figures, the prohibitive price of advertising time is no longer surprising: about eight million dollars for a 30-second slot!
In order to truly remember the audience, advertisers are ready to shoot videos specifically to Super Bowl-hiring Hollywood actors and famous directors in order to create advertising, which will be shown only once! It comes to the point that a month before the game on TV begins to twist trailers to commercials, as if we are talking about a full -fledged movie! Sometimes it seems that the question is not so much in the effectiveness of an advertising campaign as in vanity of top managers who order this advertisement …
The best video of this Super Bowl, we unanimously called the Jeep Wrangler advertisement. This is a full -fledged short film lasting as much as two minutes – with Harrison Ford in the title role. Moreover, the subject of advertising itself appears in the frame only at the 45-second mark, and Ford pronounces a long monologue about freedom: specially so that you can evaluate it, we added subtitles in Russian. Yes, it turned out to be Americanly pathetic and sentimentally … but still removed great! So much so that we wanted to find out who the author was – and it turned out that it was James Mangold, the director Ford against Ferrari. Well, now we are not surprised …
But only this concern Stellantis was not limited to! They released another high -budget short film – we mean a video with an advertisement for RAM pickups. The foolish plot, Glen Powell in the role of a brutal guy-zlatlasya, a lot of special effects. In general, here, admire (the benefit of this video we also translated).
The overhead pensioners on the 1962 Lincoln Continental Continental Continental are allowed to all heavy: in principle, this plot should be enough for the normal comedy of the provisions. But here we have an advertisement for Weathertech car rubber rubs.
For the blame diesel and his adventures in the “Fast and Worldly” we feed the most tender feelings. Even if the franchise to her tenth (or already one hundred and tenth?) Slocked to a complete absurdity. Dominic Torreto is still a bald and a musculist, but in the video “Not So Fast, Not So Furious” he is in no hurry-although he is traveling behind the wheel of the 1969 Chevrolet Camaro SS.
And all because he advertises the creamy ice cream of the American premium brand Hägen-Dazs, and the permanent colleague on Fast and the Fast and the Fast and Michel Rodriguez eats on the right. The video was shot by Lance Chord, a director widely known in the circles of advertisers, the holder of 35 prizes of the Cannes Lions festival (as well as a movie operator respected in Hollywood). By the way, two teasers were also removed to this advertisement, which were released a couple of weeks before the premiere on Super Bowl.
By the way, the same company ordered the show-car Super Bowl in the California Atelier West Coast Customs. Yes, the same: “We inserted the monitor to you into the monitor.” Cadillac Series convertible 62 sample of 1962 was repainted into a burgundy kner-corporate color Hägen-Dazs; They installed a fridge for ice cream in the trunk, and in the cabin – cup holders … or rather, “grinders” for waffle horns. And about this, they also shot a video with the founder of Atelier Ryan Fridlinghaus and Raper Ludakris.
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