In China, Honda offered Accord at a dumping price of 1.5 million rubles

Or, if you count in yuan at 138.8 thousand per unit. The discount from the regular price of the sedan amounted to 100 thousand yuan (1.1 million rubles). True, such a generous offer was made only to loyal customers of the Japanese brand and for a limited batch of 1 thousand cars. However, the price reduction for locally built Honda Accords was one of the largest in 2026.

An unprecedented discount applies to the plug-in hybrid version of the Honda Accord e sedan: PHEV. The Chinese joint venture timed the promotion with the sale of thousands of cars at almost half price to coincide with the 50th anniversary of the Accord model. But the market situation also forces us to take such measures.

In January 2026, sales of the GAC Honda joint venture in China decreased by 70% compared to the same month last year and amounted to 4.6 thousand cars. The Japanese brand ended the entire 2025 year with a decline of 25%. Against this background, the GAC Aion electric vehicle sub-brand is doing great: plus 172% in January (21.6 thousand cars sold).

The joint venture with Toyota is also trying to attract customers with discounts: in China, discounts of up to 22 thousand yuan (247 thousand rubles) have been introduced on the Wildlander crossover (similar to the RAV4). Dongfeng Nissan is offering discounts of up to 21 thousand yuan (236 thousand rubles) on the updated Teana sedan and 10 thousand yuan (112 thousand rubles) on the budget bestseller Sylphy. Local electric vehicle brands operating in the same price segment continue to increase their share in the Chinese market.

Previously, a small-scale McLaren was sold at a junk car auction.