SEAT General Wayne Griffiths told Automotive News Europe that the Spanish brand focuses on cars with internal combustion engines due to poor demand for “batteries” models. A subsidiary of Cupra will be responsible for the electric agenda. Until at least 2030, SEAT will completely abandon the electric cars.
The reason for the conservative strategy without electric vehicles is simple: the Seat market success is kept on models with internal combustion engines, and “make the cash register” relatively inexpensive cars. The maximum investment in the “battery” transport looks doubtful even at the level of the Volkswagen concern: it was already decided to spend a third of the budget for electric cars on products with ICE.
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Wayne Griffith believes that the seat electric cars should be profitable, so the company is waiting for a reduction in the cost of this type of machine. The top manager emphasized that the Seat “seeks to earn money now,” but admitted: the future is still behind electricity. Griffith hinted that the Volkswagen ID.1 analogue is under consideration under the SEAT brand, but the final decision has not yet been made.
Sales in 2024 confirm the correctness of the Seat policy: sales increased by 7.5% to 310 thousand units. However, in Europe, the bet on “pure” internal combustion engines is impossible due to fines for exceeding the level of carbon dioxide emissions, so the Spanish brand will continue to expand the line of moderate and loaded hybrids.
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