So far, Audi, Bentley, Porsche and Volkswagen itself completed last year with a deterioration in the main indicators, in Santa-Agata Bolonesis opposite sentiments. Lamborghini reported on new records: sales increased to 10,687 cars (+5.7%), income reached 3.09 billion euros (+16.2%), operating profit jumped to 835 million euros (+15.5%). There were no such successful periods in the history of the company.
The progress of Lamborghini is explained by the correct marketing strategy and modern model series: supercars changed generations, and the crossover is deeply modernized and became a hybrid. The bestseller remains Urus (5662 copies), the departed Huracan (3609) in second place, closes the statistics of Revuelto (1406), and also found in warehouses 10 Aventador.
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There is no reason why Lamborghini will not continue to beat the records this year: the dealers are about to have a TemeraRio supercars with a new V8, and the Italians were in no hurry to follow electric cars and were right. The “battery” Lamborghini will still appear, but closer to 2030, and there is no doubt that the company will take into account the failures of Porsche and the new partner of the concern-Mate Rimatz.
Although Lamborghini set a record, Porsche earns more in absolute values, despite the unsuccessful year. Sales fell by 3% to 310.7 thousand pieces, operating profit decreased by 22.6% (to 5.6 billion euros), and net profit – by 30.3% (up to 3.6 billion euros). From 2025, Porsche shareholders also do not expect miracles.
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