Nissan new boss explained why the company was in crisis

In an interview with American journalists in London, Ivan Espinoza openly spoke about the situation in which the automaker is located. The post of manager, the Mexican took up on April 1, but the manager’s career has been associated with Nissan since 2003, therefore he presents the causes of financial failures. The mood of the escinoses is optimistic: even without partnership you can do.

According to the new leader, the problems of Nissan are fundamental, and the matter is by no means at the rate on electric cars, as analysts said. Ivan Espinoza believes that under Carlos Gona in 2015, the Japanese company waved to frantic annual sales at the level of eight million cars a year. In an increase in volumes, investments were made in production and personnel, but in reality Nissan produces only 50% of the planned one.

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Now the Nissan strategy is based on three theses: reduction in expenses, a revision of grocery and market strategies, as well as partnerships. However, the Japanese company is not going to cooperate without the right basis: the partner should “bring more Nissan corporate value in the long run.” He abstained from the specifics of Espinosis, but said that Dongfeng could be included in the Nissan ecosystem, and cooperation will go beyond the limits of China.

The new Nissan boss did not go into details of how exactly the expenses would be reduced, but he emphasized: there is no time for embezzlement of resources. “If we cannot be competitive, we will have to make decisions.” The company confirmed that some promising projects were paused, but did not clarify which ones.

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