It is difficult to say what was the real reason – a slowdown in economic growth or an unprecedented rise in local producers – but the Germans claim that the crisis is to blame. In other regions, meanwhile, growth was recorded, so the problems in the Middle Kingdom had virtually no impact on overall sales – minus 3% compared to 2023.
Porsche has released sales data for last year. Compared to 2023, they decreased by 3%, to 310,718 vehicles. China sank the most – by as much as 28%, which was allegedly caused by the “difficult economic situation.” Porsche is doing better in other regions. Europe grew by 8%, Germany by 11%, North America by 1%, and developing countries grew by 6%.
In 2024, four out of six product lines were updated, the share of electrified cars increased from 22 to 27 percent, of which almost half were “battery” sports cars. The second generation Macan got off to an excellent start, selling 18,278 units since the end of September. Its “fuel” predecessor sold several times better (64,517 units), but due to the fact that it is not available in Europe, the year ended with a decline of 5% for the model.
The Panamera (-13%) and Taycan (-49%) are selling poorly, but the Cayenne is up 18%, the 911 is up 2%, and the 718 Boxster and 718 Cayman together are up 15%. The forecast for 2025 is that sales will be even more dependent on economics and geopolitics, but Porsche is betting on the youngest model range in its history. Here is the restyling of the 911, and the new Macan, and the Panamera, and, of course, the Cayenne, which once already pulled the company out of a serious crisis.
The most interesting parallel new products of 2024
