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The head of the Dave Cantin Group said that buyers of new cars are beginning to look for more compact and inexpensive alternatives to large SUVs and pickups. We see how the consumer market is changing. The trend is that the cars are getting more expensive, monthly payments are pockets, and this forces to transplant to compact transport of another form factor.

Conclusions about the peak of sales of large trucks and SUVs are made on the basis of surveys of dealers and buyers. Analysts believe that the attention of consumers will begin to shift in the direction of medium -sized pickups and sedans. For General Motors, Ford and Stellantis, this is not very good news, because all three auto giants refused sedans, and “make the cashier” exactly full -size frame models.

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However, in 2025, sales of full-sized Ford F-Series pickups grew by 24.5%, and the Chevrolet Silverado lost only 1.2% of customers. Only RAM (-11.8% according to the results of the first quarter), but the problems of the Subtrand Stellantis began last year. However, in a sense, the forecast is already coming true, because the medium-sized Chevrolet Colorado pickups (+73%), GMC Canyon (+66%), Ford Ranger (+677%) and Toyota Tacoma (+177%) hit the records of sales.

It is difficult to build forecasts for 2025 in the United States, because due to Trump’s duties, the market can turn over, and the consequences from the innovations will lead to the transformation of the industry. American motorists do not get used to revolutions: for example, half a century ago, the world fuel crisis radically changed the fleet.

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