Due to low demand and overcrowded warehouses, manufacturers and dealers are not interested in massive price increases. This was reported by Rossiyskaya Gazeta with reference to interviewed auto experts.
“In general, the dynamics will be determined not so much by the calendar date, but by the exchange rate and further decisions on recycling collection. Discounts on new cars in Russia will not disappear, but their format will change. Against the backdrop of high inventories, dealers will continue to stimulate demand, however, due to rising costs and pressure on margins, the share of direct discounts will decrease,” said Yuri Blinov, Marketing Director of Avilon AG.
According to him, dealers will replace direct discounts with credit programs, trade-ins and personalized conditions. The benefits will remain, but will become less noticeable, hidden in financial instruments.
Experts also noted that there is now a revival in demand in March, and April traditionally remains an active month for the car market. If demand exceeds supply, prices may rise moderately—estimated at 1.5-2%.
Earlier in Russia they predicted a jump in prices for motorcycles before the opening of the season.
