Rolfa Director Svetlana Vinogradova in an interview with Drom.ru said that the dealer business would kill the excess volume of cars from the Middle Kingdom. The holding top manager noted: Russian dealers created a working group together with the Ministry of Industry and Trade to change the situation. Svetlana Vinogradova agreed: the goals of the working group contradict the interests of Chinese brands in the Russian Federation.
According to the head of Rolf, an unusual situation has now developed in the Russian car market: in order to earn more, you need to sell less. As an example, Svetlana Vinogradova led the year 2020: in the pandemic of coronavirus, the income turned out to be the largest. Then Rolf sold few cars, the costs were low, loans were cheap, in addition, there were subsidized loans.
It turned out which Chinese brands in Russia the most effective dealers dealer Rolf broke off cooperation with two Chinese brands AvtoVAZ explained why the dealers have no cheapest Granta and Vesta
Now the situation is different: there is an excess of cars on the market, these cars are pressed on dealers at the plan level to fulfill the plan, it is necessary to take expensive loans. Dealers are forced to quickly sell cars, “even minus” in order to get money for paying loans. According to Rolfa CEO, as of January 1, 2025, the dealers accumulated an eight -month stock of machines, and in this situation all sellers will have a negative yield.
Ex-President of the Russian Automobile Dealers Association Oleg Moseev Solidar with a colleague: in his opinion, the overstator of the warehouses will turn into the departure of some Chinese brands and the bankruptcy of dealers. The Russians are in no hurry to buy cars: in February, demand has collapsed by 25% in annual terms.
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