The unusual move turned out to be forced: due to the response duties of Canada, it is more profitable to focus on Japanese production and supply cars to North America from behind the ocean. In 2024, out of 68 thousand new Subaru cars sold in Canada, about 26% were assembled in the United States. Now the import structure will have to be reviewed, and reduce production volumes in the United States.
Subaru CEO directly stated that the reorganization of the structure of imports will protect the company from the “tariff wars” between the United States and Canada. According to insiders, the replacement of imports will not pass without a trace: due to the reduction of production volumes on the American site, you will have to dismiss staff.
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The subaru outback crossover will “suffer” most of all: now it is collected in Indiana, but for Canada the import will not be beneficial, so the volumes will have to be reduced. The Japanese brand plan implies a reduction in US supplies to Canada: by the beginning of 2026, the share of imports from a neighboring country will decrease from 26% to 10%.
It so coincided that the “tariff wars” can affect the Subaru outback sales of seventh generation, the design of which was already ambiguously appreciated by fans of the brand. The novelty should enter the North American market at the end of 2025. Although it cannot be ruled out that in six months the situation with duties is tired.
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