According to the general director of the Piter-Lada company, Alexander Efimov, this is a very clear and understandable audience – automobile enthusiasts, colloquially called “petrolheads.”
“This is a very clear and understandable audience – car enthusiasts. In common parlance – “petrolheads”. These are people who understand cars, for whom not only the visual image is important, but also how the car behaves on the road,” noted Efimov.
According to him, these are people who follow motorsports, respect the sports engineering school and consciously choose a driver-advanced car.
The company understands that the release of Lada Vesta Sport is a niche and image product, so no one expects millions of sales. However, Efimov is confident that the car will find its buyer. Moreover, at the moment it has practically no direct competitors – this is a unique offer on the market in terms of its combination of price, technical features and controllability.
It was previously reported that UAZ would rename the SUV for the first time in the history of the Hunter model.
