At a press conference dedicated to the results of 2024, Pyotr Menshikh, Chairman of the Board of Directors of Za Rulem and author of the AutoMPS channel, asked Maxim Sokolov whether AvtoVAZ had anything to do with the XCite brand. The head of the auto giant said that all financial instruments and loyalty programs that are available at Lada dealerships also apply to the XCite brand.
Maxim Sokolov admitted that “all Lada dealerships have XCite cars,” which means that customer service quality standards fully apply to the X-Cross 7 and X-Cross 8 crossovers. However, when asked directly by Peter Menshikh, who is the owner? brand XCite, there was no answer at the press conference.
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XCite cars are produced at Avtozavod St. Petersburg, which in 2023 was transferred to AvtoVAZ, but returned back to the state and de jure became an independent unit. Sales results are still modest, there is no public production plan for 2025, and insiders question the continuation of cooperation with the current Chinese partner. For example, according to Drom.ru, orders for the production of XCite X-Cross 7 are no longer being placed.
AvtoVAZ itself is determined to expand its line of brands. The head of the auto giant, Maxim Sokolov, announced the production of commercial vehicles under a new brand. In December last year, a top manager hinted at the creation of a sub-brand Aura for expensive cars. The Lada Aura stretch sedans no longer have the brand name on the rear.
“Chinese” made in Russia: new models on the assembly lines of Russian factories
