The unconditional leaders remain white, black, gray and silver. Monochrome accounts for 82 percent of offers of new cars and more than 70 percent of the used ones, calculated in Avito Auto. In terms of demand, the results are different: most often Russians are interested in new brown machines, and interest in black, white and gray is 15–33 percent lower.
Among the used cars, Russians are attracted to green – they are eight percent more popular than black. “Classic” white and gray are even less in demand and lag behind green by 20 percent. The level of demand for red, brown and beige machines is about the same as the white.
Last year, the TOP rating was more prosaic. Users were most interested in black and white cars – their share was 22 and 21.8 percent, respectively. Also among the leaders were gray (14.1 percent) and silver (12.3 percent) color. The five was closed blue with 9.1 percent.
What cars are popular in Moscow: Rating Russia has entered the top 15 countries of Europe on the availability of gasoline compiled a rating of the most popular crossovers up to 2 million rubles
However, already in the first half of last year, the share of white cars fell by 3.1 percent, and brown increased, analysts note.
According to the BASF chemical concern, in the world leadership in 2024 was held by white, black and gray tones. But the rating of chromatic troops has changed noticeably: for example, yellow has almost twice as much.
Expanded palette: special colors for selected machines
