The vice-president of the M-division of the Bavarian brand for working with clients, the brand and sales of Sylvia Neubauer told BMW Blog that the proposal was revised. “Initially, we planned. that two -thirds of production will be sedans, one third – station wagons. However, Touring sales growth turned out to be higher, and now production is divided in half. ”
According to Sylvia Neybauer, now 50 percent of the USW M5 produced for the US market are station wagons. The top manager made it clear that the demand for the family as a whole was higher than the expectations, despite the mistakes in promotion. However, the BMW M bestseller in 2024 unexpectedly became the M2, and after it there are M3/M4. To stimulate demand, new colors can get new colors before retired.
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In response to the question of the innovation of BMW M, Mrs. Neybauer answered evasively “there is something on the horizon that I will probably not be allowed to talk about.” The head of the Bavarian brand emphasized that the “project is very specific”, and according to insiders, we are talking about a crazy prototype of an electric coupe. It is impossible to count the novelty with the replacement of the BMW M8: she will not have a direct successor.
Sylvia Neybauer abstained from specifics, answering the question of the share of BMW M sales with “mechanics”. However, she admitted that more than half of Emock are sold with three pedals. The decision to limit the sale of BMW M with a manual gearbox is conscious: such a transmission is not suitable for all segments. And in the world, the lion’s share of BMW M is still produced with an automaton.
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