Toyota is engaged in a compact pickup project based on RAV4

The senior vice-president of strategy and planning of the North American office of Mark Cooper Ericksen told Bloomberg that the company “could succeed in this segment and try to do this,” and the release of the truck is a matter of time. Toyota Chief Operational Director Mark Templin confirmed the words of his colleague: “We are considering [вариант с недорогим пикапом]”.

Now in the Toyota range there is already a medium -size frame pickup Tacoma, but the future model should be cheaper and more compact. From the logic of the conversation it follows that the novelty will be with a supporting body and will play in the segment with the Ford Maverick and Hyundai Santa Cruz. Studies show that Americans lose interest in full -sized pickups and are forced to pay attention to more affordable cars.

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The leaders of Toyota did not answer questions how far it has advanced plans for the entry -level pickup. Also, the debut of the truck of an inexpensive segment remains a mystery. In 2024, the United States managed to sell 131 thousand Ford Maverick at a price of $ 28 thousand and 32 thousand Hyundai Santa Cruz at a price of $ 29 thousand. If the Japanese decide to enter this segment, then the most logical basis is Toyota Rav4: Cooper Ericksen confirmed this.

Last week, the Bestseller crossover changed the generation, but the update was quite conservative. To release Toyota RAV4 will continue in North America, and the addition of a “related” pickup on the same conveyor line could look logical. The segment of inexpensive pickups is seriously considering RAM: a truck with a bearing body is already patented in the United States.

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