In the near future, car prices will be determined by three main variables: the dynamics of the ruble exchange rate, the level of the Bank of Russia key rate and possible adjustments to the recycling fee. Each of these factors can both increase the cost of machines and restrain its growth, so the final price will depend on their combined influence. Andrey Olkhovsky, General Director of the Avtodom Group of Companies, told Za Rulem magazine about this.
“The price increase will be 100% dependent on the ruble exchange rate, loan rates, disposal fees, cost of components and logistics. The question is how each factor will be taken into account in the price of the car,” the expert said.
According to him, the determining factor will remain the exchange rate. Logistics affects the price of cars much less: sea transport is cheaper than rail, but this difference is insignificant.
Olkhovsky specifically focused on the behavior of buyers in the medium term. According to his forecast, no fundamental changes in the habits of the audience are expected in 2027: people have forgotten how to save and will continue to use credit instruments. At the same time, he pointed to a change in the generational model: young people are increasingly choosing car sharing and public transport instead of a personal car – this trend is also important to take into account in sales forecasts.
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