The American brand, a part of General Motors, leaves the Chinese market, reports Carnewschina. The joint venture of SAIC and GM began preparations for the reorganization against the background of the fall in the market share and the annual decrease in sales over the past six years. In the joint venture itself, this step is called “strategic adjustments” that will affect not only Chevrolet, but also two other American brands: Buick and Cadillac.
Almost all Chevrolet projects in China are frozen for an indefinite period, including launches of new models. Three projects came under the cancellation: this is an electric crossover Trail EV, the new Chevrolet Trailblazer and another unnamed model of the SUV segment. The same cars that are still leaving the conveyor are close to the end of the life cycle.
The last successful year for Chevrolet in China was 2018, when dealers sold 640 thousand cars, and by 2023, sales collapsed to 168.5 thousand units. The 2024th hit the American brand even more: sales fell by 68.7 percent, up to 52.7 thousand pieces. In 2025, the company’s affairs are going very badly. From January to April, the Chinese bought only 5.3 thousand Chevrolet cars, which is 75.9 percent less than the same period last year. This is an average of 1.3 thousand cars per month, and 80 percent of sales falls on the Monza model.
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Despite the cancellation of projects and a fall in sales, the head of the SAIC-GM LU SYAO has not yet confirmed the departure of Chevrolet from China. He previously stated that “we will not refuse Chevrolet,” but this phrase can be interpreted so that the company will continue to provide service support to car owners of this brand in China. The confirmation that the brand does not intend to develop in the country was its absence at the Shanghai Motor Show, the departure of many dealers and problems with after -sales service.
Carnewschina suggests that the Chevrolet deplorable position in China is due to the fact that the company was too supposed to sell cars with ICE and could not rebuild electric cars in time. The “green” line of the brand in the PRC was very modest, so in the total volume of Chevrolet sales, electric cars occupied a share of no more than five percent.
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