AvtoVAZ discusses with the Ministry of Industry and Trade New Demand support measures for LADA

Thus, the auto giant proposes to introduce a mechanism for direct subsidizing discounts on cars: thus, buyers will be able to receive discounts directly from the manufacturer at the expense of state consumables without applying for a preferential loan. This was written by RIA Novosti with reference to the vice president of AvtoVAZ Sergey Gromak.

If the Ministry of Industry and Trade approves the idea, direct subsidies will be broadcast on discounts to customers, the thunder said. At the same time, customers do not have to contact banks and apply for loans at a large percentage to take advantage of the state’s support.

The proposal to replace loans with direct discounts does not sound for the first time. AvtoVAZ already offered such a decision in December last year. Then Gromak noted that significant funds were laid in the budget to support the car industry, but loans are not available to citizens due to a high interest rate and strict requirements for borrowers.

It was planned to issue certificates for a discount to customers as part of a trad-in or when displaying a used car through a dealer.

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In 2025, 36 billion rubles were allocated for preferential car loans, and 27 billion leasing for leasing. That is, the total amount exceeds 60 billion, and in 2024 it did not reach 45 billion. Families with three or more children can now arrange such a loan – they have a 10 percent discount.

AvtoVAZ sales, meanwhile, fall. In April, about 28.5 thousand LADA were implemented, which is almost a third less than in the same month of 2024. Granta diverged in the amount of 13 thousand units, Vesta – 7.1 thousand, Niva Travel – 3.1 thousand.

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