Dealer centers have to adapt to a new reality: unprofitable contracts are torn, sales and entire directions are closed, Kommersant notes. Machine sellers concentrate efforts on profitable salons and launch new services.
In the second quarter alone, the number of dealerships in Russia changed to 137 to 2.95 thousand units, and dealerships – 183 to 4.33 thousand. Dealers also get rid of unprofitable contracts with brands with small sales. For example, the Lamborghini car sales point in Moscow City, which was driven by Avtodom, has recently closed.
Some change business areas. So, the Borishof dealer does not work with mileage cars anymore. And Rolf and others strive to join the developing online market, introducing digital services.
What cars are popular in Moscow: the rating of the import of new cars to Russia collapsed 63 percent of the Russian car market remained in the global top 15, despite the fall
Dealers note that the Russian market is switching to a Chinese business model for which sales are more important than service. Manufacturers are now interested in capturing the market at all costs.
In this regard, market players look at the future with apathy and even pessimism: according to various estimates, until next year they will not survive 10–20 percent of car dealerships. First of all, at the risk group Kaiyi, BAIC and Livan, as well as the Russian Moskvich and Sollers, they believe.
From January to June of this year, the Russians bought 607 thousand units of transport-28 percent less than during the same period of 2024. Sales of cars fell by 26 percent, without reaching a bar of 527 thousand pieces.
Fixed to believe: updated familiar models
