Cher’s brand will leave Russia

We are talking about Kaiyi, the lineup of which “turned out to be not high enough in consumer properties,” writes Auto.mail.ru with reference to an unnamed source in the auto business. The decision on the departure of the “daughter” was made by Cheri itself, although only in February of this year [строила планы](https://motor.ru/news/kaii-plans-1 18-02-2025.htm) to expand the local Kaiyi line, and in April, he rose to the conveyor in the Kaliningrad region [полноприводный X7](https://motor.ru/news/kaii-x7–AWD-02-04-2025.htm).

UPD.: According to the brand representatives, the information about the care is not true. “The production of all Kaiyi models for the Russian market is carried out at the Autotor plant in the Kaliningrad region. The official distributor of the Kaiyi brand in Russia provides all the necessary support for the dealer network, which currently draws up 62 dealerships in the largest cities of the Russian Federation to ensure the fulfillment of the warranty obligations of the brand and maintenance of the sold cars, ”the Kaiyi press service said.

Kaiii brand cars are produced at the capacities of the Avtotor plant in the Kaliningrad region since 2023. Now its model range consists of the medium -sized E5 sedan, compact X3 and X3 Pro, as well as a full -size omnipotence X7.

Kaiyi is not popular: last year, according to Avtostat, she managed to sell less than eight thousand cars in Russia. This is 7.2 percent more than a year earlier, but growth, apparently, seemed insufficient maternal Cher. Three quarters of this amount was on the E5 sedan (6030 copies).

In addition, in 2024, public state contracts decreased by 11 percent, although Kaiii meet state procurement criteria.

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Rumors that Kaii will leave Russia began to walk last year. The largest dealer “Rolf” was added to the fire, which at the beginning of 2025 broke off his cooperation with Kaiii, and at the same time with BAIC, which is not yet going to leave. Following Rolf, other networks stopped selling brands, explaining this with their poor recognition and in low demand.

Last year, Kaiyi and BAIC totally brought 4.3 billion rubles of losses to Avtotor.

At the same time, Kaiyi has large export plans: by 2030, she plans to enter the top ten largest exporters of cars in China. Brand representatives called Russia one of the main strategic sales markets.

In Russia, they chose a car of the year. Spoiler: He is Chinese