Chery introduced a new global brand

In the assortment of the brands “under the umbrella” of the Chere another increase: at the Shanghai Motor Show, the company presented the global Lepas brand aimed at consumers “striving for a high standard of living”. The first model was the L8 crossover, and subsequently a variety of cars will include the line – from family all -around to cars for “connoisseurs of individuality”.

The name of the LPAS brand is composed of two words – Leap (“Jump” in English) and Passion (“Passion”). A cheetah is chosen totem animals, and the slogan sounds like Colorful Life, Masterful Drive, which can be translated approximately as “colorful life, workshop (confident) driving”.

The first -born LPAS, a crossover under the L8 index, has already begun to leave the assembly of the enterprise in the ear (Chinese province of Ankhoy). The model is not original: it guesses the Chery Tiggo 8 Plus, presented in the summer of last year.

Paultran.org Chery Tiggo 8 Plus
Chery

The length, width and height are 4.72, 1.86 and 1.74 meters, respectively, at a 2.71-meter wheelbase. In the cabin – from five to seven places. In China, Tiggo 8 Plus is offered with a 1.6-liter engine with a capacity of 197 horsepower or with a two-liter for 254 forces. The first works in conjunction with a semi -diaphasnous “robot”, the second – with an eight -speed automatic of Cher’s own development.

In Russia, sales of the new Chery Tiggo 7l: all prices of Cher’s Tiggo 9 entered the Kazakhstan market: the price may surprise Russians Cher will get rid of one of the brands: it is less than two years old

The brand is aimed at export, in particular developing markets-Southeast Asia, the Middle East and South America.

Earlier in Shanghai, Chery showed a prototype of a brutal frame pickup. It belongs to the Jetour line, but even here it was not without a new brand – Reaolo (Rely), created specifically for hybrid pickups for the global market.

Where is the cool tuning of the “Chinese”?