Former Rolls-Royce designer appreciated Russian Aurus and Volga

In Shanghai, the author of the design of modern models of the British luxury brand spoke complimentary about Russian machines. Jays Taylor said he knew the Volga brand. “She has a powerful presence, a large radiator grille, a pure ICE, everything is traditionally, with status. It is strange that the Russian automotive industry did not shoot commercially, ”the specialist stated.

Since 2018, Giles Taylor has been headed by the designer department of the Hongqi concern FAW. The eminent designer believes that the Volga design is close to both Hongqi and Rolls-Royce. According to the British, “Russian cars are more about the legacy, about the past.” However, Mr. Taylor also heard about Aurus: this is the brand where President Putin travels. “Similar to Hongqi, with the same status as that of Xi Jinping,” the stylist appreciated.

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Giles Taylor was hired to improve the Hongqi luxury brand and the brand transformation: until 2018, the FAW premium branch was engaged in small-scale production of cars for the party elite, and now it is a more massive brand with export ambitions. The most exclusive models are true to traditions. Hongqi chief designer believes that these cars and Aurus are “not for private owners, but for passengers from behind. Like the aristocracy. “

The Aurus brand is still exclusive even by Russian standards. According to Avtostat, by April 2025, only 357 cars were registered in Russia, and this is taking into account registrations for the garage of special purpose and management of the President of the Russian Federation. However, not all Aurus cars are taken into account in statistics.

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