In honor of the 100th anniversary, Chrysler launches a large-scale brand update

The manufacturer opened a separate design studio, gained a team of employees and confirmed the development of at least two new models built on the basis of the Halcyon concept. We are talking about the full -scale return of the brand, whose future in recent years has raised questions. It is expected that new items will be offered with hybrid and fully electric power plants.

In 2025, Chrysler celebrates its century and at the same time prepares for large -scale transformation. The brand leadership, with the participation of the STELLANTIS concern, launched an update of the operating structure and the development of a new product line. The Stellantis design-head Ralph Gille noted that Chrysler has its own design studio, which no longer shares Dodge, as well as new employees who are fully concentrated on the development of the brand.

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The company now has its own team planning and marketing teams, which, according to housing, gave the project a tangible dynamics. Chrysler head Chris Fwell confirmed that at least two cars will be produced on the basis of Halcyon concept. One of them can replace the Chrysler 300 cult sedan, and the second can become a completely new crossover. It is expected that the elements of the show, such as active aerodynamics and a glass roof, are migrated to serial versions.

Earlier, Chrysler officially completed the production of the Chrysler 300 sedan, after which only the Pacifica model remained in its line. This has become a symbol of the brand crisis, which, like other stamps of the Stellantis concern, was faced with a fall in demand. The way out of the situation was the development of the Halcyon concept, which is a futuristic platform, on the basis of which it is planned to create hybrid and fully electric cars. New items should return the interest of customers and provide Chrysler for a stable future.

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