A few years ago, the leader of the Cherokee Nation tribe, one of the three largest tribes of the Cheroka Indians recognized by the federal authorities of the United States, curled that the use of the Cherokee name on cars “did not honor its people.” In Jeep, it was replied that the name only “praises the indigenous inhabitants of America.” According to new information, the Cherokee trademark can still remain in the past.
According to CarsCoops, the Stellantis concern confirmed plans to launch “three completely new Jeep models”, among which there will be a medium -sized crossover. The fact that the company is not directly called the last Cherokee, but is called “New Mainstream UV (Utility Vehicle)”, Western media regarded as a hint of a possible refusal of a trademark, disturbing representatives of the indigenous population of North America.
Jeep Avenger may appear in another country in Russia, Jeep Grand Cherokee from Arctic Trucks in the United States, Sales of Jeep fell in the United States in the United States.
Previously, Jeep had already attempted to refuse on behalf of Sherokee: at one time Liberty came to replace Cherokee XJ, but he lasted two generations until in 2014 he was replaced with Cherokee KL.
Sherokee, which was sold in Russia, was discontinued in 2023 due to low sales. Then, Jeep said that the company did not want to lose the segment of medium -sized crossovers and is already preparing a Cherokee successor – apparently with a new name. If this happens, then the Indians who previously expressed against the use of the Sherokee name for cars will surely be delighted.
“If you want to honor someone, give him a reward; If you are going to name the product in his honor, you just want to earn money, ”said the representative of the Chikaso tribe living in the southeastern states. Cheroks themselves believe that the best manifestation of respect could be the study of their history, culture and language.
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