Lincoln presented an unusual marketing installation – a futuristic capsule called The Sanctuary: By Lincoln Rejuvenate, Carscoops reports.
Externally, the design resembles an ultra-luxury mobile toilet. The capsule was created by the Lincoln design team. Its body is painted in two-tone Sunrise Copper and White Platinum, there are vertical windows and large brand symbols. The highlight inside is the 30-Way Perfect Position chair from the Navigator model, upholstered in Warm Horizon leather with massage.
Also installed inside are a fragrance diffuser (with brand scents such as Cloud Balsam and Mystic Forest), a Revel audio system, a display that imitates the 48-inch screen from Nautilus and Navigator, and an ambient lighting system with a motion sensor. The visitor can choose one of five Rejuvenate programs for 5 or 10 minutes. This feature uses the audio system, heating and cooling systems, screens and fragrance to enhance your mood.
Lincoln admits that only about a third of Nautilus and Navigator owners use the Rejuvenate feature “frequently.” The installation will run from June 12 to 14 in New York City at The High Line in celebration of World Health Day.
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