Porsche leadership will be fired due to collapse of sales of electric cars

German journalists found out: Findirector Lutz Pepshka and the director of the Sales of Detlev von Platen will be brought out of the board of directors ahead of schedule. According to Bild, the future of the Porsche boss Oliver Bluma is also threatened: it can be replaced by Claus Cellmer Skoda CEO. The press service of the automaker confirmed the upcoming permits in the leadership, but refrained from the details.

Deputy Chairman of the Board of Directors and a member of the Board of Directors for Finance and IT Lutz Meshka, as well as a member of the Board of Directors for Sales and Marketing, Detlev von Platen discuss a mutually coordinated early exit from the Pursche Board of Directors, the company said. The reasons are not officially commented, but failures on the surface: in the most important market in China, sales collapsed by almost a third, and Taycan electric cars lost half of the customers.

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Porsche shares are traded 27% lower than the initial price of the IPO in the fall of 2022, and compared with the peak values ​​of May 2023, market capitalization collapsed twice. The rate of profit decreased to 10-12%, which is significantly lower than the target indicator 17-19%and consensus prognosis of 14.8%. The publication of the results of the year is on March 12, but the mood of investors are such that before meeting the board of directors, the entire board may change.

One of the reasons for the financial failures of Porsche was the revaluation of the new Macan: the perennial gasoline bestseller of the brand was replaced by an electric vehicle, but the demand was lower than the expectations, and the company even thought about the fuel successor. I also had to urgently extend the life cycle of the already middle -aged Cayenne.

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