Prize-bond customers refuse to buy cars due to paid subscriptions

Many world car manufacturers decided that they could earn on their models for several years, offering customers a set of options for a monthly paid subscription. However, as practice has shown, the idea of ​​surcharge for the functions that already exist in cars turned out to be extremely unsuccessful.

The Lincoln President Lincoln Diane Craig said: Brand car buyers are not ready to pay for the basic functionality, which should be available by default. In particular, customers believe that functions such as heating the seats or cruise control should be included in the standard equipment.

BMW cancels the seats heating. Nobody liked her Hyundai wants to introduce a subscription to the popular options after BMW Mercedes-Benz have problems with “Subscription for power” for electric cars

The director of Volvo Anders Bell, who stated that the brand customers negatively relate to the idea of ​​a paid subscription to familiar options are held by the director of the Volvo. Buyers are ready to additionally pay only services related to Internet access.

One of the manufacturers who actively introduced the system of paid subscription to the option was the BMW company. Last summer, an adaptive M-pend has got into the list of functionality available for an additional payment.

Forgotten concepts: Lincoln Quicksilver