Sales of new budget cars soar in the US

Last year, Americans paid attention to inexpensive cars and crossovers. Although the market leaders are still full-size pickups, interest in cheap models has grown: solid growth was shown by the Mitsubishi Mirage (+125%), Nissan Versa (+72%) and Sentra (+40%), Volkswagen Jetta (+51%), Chevrolet Trax (+84%) and Buick Envista (+286%). Sales of the lightweight frameless Ford Maverick increased by 39%.

The Motor1.com portal believes that one of the beneficiaries of the growth in sales of inexpensive cars was Nissan: the Japanese brand sold 152 thousand Sentra, 42 thousand Versa and 77 thousand Kicks crossovers. The Honda Civic family also performed well: demand increased by 21% to 242 thousand units. An almost fourfold increase in sales was recorded for the Buick Envista, although in this case the statistics are explained by the low base effect.

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Analysts note that although there is a trend towards choosing cheaper cars, not everyone has been able to benefit from the growth of the budget market. For example, sales of the Kia Soul, Seltos and Niro decreased slightly compared to 2023, and the Hyundai Santa Cruz also had a bad year (-13%). In the compact crossover segment, everything is stable: the leadership is in the Toyota RAV4 and Honda CR-V, only these two models have surpassed the 400 thousand units per year level.

At least two models from the list of “state employees” will retire in 2025: the Mitsubishi Mirage and Nissan Versa will be removed from the assembly line without successors. Thus, sedans continue to lose ground in the United States under the onslaught of crossovers.

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