Categories: Auto News

Stellantis changed his mind to invest 1.5 billion euros in Maserati

The maternal concern made such a decision against the backdrop of a worsening financial situation of the Italian brand. The abolition of the planned investments will aggravate the situation: Maserati, which needs to upgrade the model range to attract customers, will have to be collapsed by several projects. There are no details yet, but the media are being canceled by the MC20 FOLORE electric supercar.

The financial director of Stellantis, the arc Ostermann believes that Maserati needs to revise the prime minister’s schedule, taking into account the current market realities and the demand for luxurious electric cars – “especially in China”.

However, the brand needs new models to stay afloat. Last year, she lost 260 million euros, and sales around the world have more than doubled – from 26.6 to 11.3 thousand cars. The termination of financing calls the projects of electrical quattroporte and Levante.

The new Maserati Grancabrio convertible has a basic version in Italy, the production of cars can collapse to the level of 1958 Maserati built a special MC20 for the grandchildren of one of the founders

Italian trade unions require Stellantis to provide clear plans for the future Maserati. The next meeting of the leadership of the concern with workers is scheduled for March 11. The trade unions are accused of failures of the brand of marketers-Carlos Tavawares, ex-head of Stellatis, said the same thing. According to him, the whole thing is ineffective marketing, and Maserati has no problems with products, quality of machines and pricing.

However, Tavares left the post in December last year, and Stellantis is still looking for a new general director. It may again arise the question of whether it is necessary to save all 14 brands in the briefcase of the concern. It is possible that Stellantis will decide to completely get rid of Maserati and sell it to another owner.

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