This will be part of a larger plan to launch seven new electric models by the end of 2028, Auto Express reports.
For a long time, enthusiasts have called for Subaru to return to creating the cars that made the brand popular in Europe. Now, according to representatives of the brand, electrification can become the very catalyst that will breathe new life into the “hot” Subaru.
According to David Dello Stritto, general manager of Subaru in Europe, electric vehicles open up new opportunities that the company has long dreamed of. This allows us to talk about “the revival of that same blue and yellow car” (a hint at the livery of the Impreza STi rally). Although fans of older models are not the largest group of buyers, their enthusiasm pushes the brand to experiment.
Subaru insiders note that the task is not easy, since previous love for the Impreza was largely built on the sound of its boxer engine. It’s harder to achieve the same level of emotion with an electric car, but not chasing maximum range will allow you to focus on performance and driving pleasure.
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