Tesla Cybertruck began to be sold at discounts: demand is below expectations

American journalists found out that Elon Musk’s company is forced to convert pickups in the Foundation Series special version for 120 thousand dollars into the regular Cyberbeast configuration and reduce the price by 20 thousand dollars. Tesla Cybertruck in “junior” dual-engine versions are sold with discounts of $1,600-$2,700 depending on equipment, although a year ago the markups reached 50%.

Tesla Cybertruck is the best-selling electric pickup truck in the United States. However, after the presentation, the number of pre-orders exceeded one million, but in the end only 40 thousand applications turned into real sales. The main reason for canceling a reservation is the strong discrepancy between actual prices and the original price list in 2019. Even Elon Musk does not dispute the high price of the Cybertruck.

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The Tesla boss counted on annual sales of 250 thousand electric pickups with a growth potential of up to half a million units, but today demand is 5-10 times lower. The situation could be changed by the release of a basic rear-wheel drive version for 61 thousand dollars, but even in this case it will hardly be possible to achieve circulation of 250 thousand units per year. Weak Cybertruck sales are forcing Tesla to stop production and transfer employees to the Model Y crossover assembly line.

Elon Musk assumed that the Tesla electric pickup truck would be able to challenge the fuel trucks of Ford, Chevrolet and RAM, but so far the demand is not comparable. On the secondary market, the average price of a Cybertruck is falling: six-figure sums are a thing of the past, and five-figure sums are gradually declining. Analysts associated the decline in global Tesla sales in 2024 (-1.07%) with insufficient demand for the pickup truck.

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