The head of Ford Farley said that customers do not need expensive electric cars

Ford Motor Company Director General Jim Farli expressed concern about the future electric vehicles, in particular, in the United States. In his opinion, the abolition of a state tax loan for buyers can lead to a sharp decrease in interest in such vehicles.

He stated that without a benefit of $ 7,500 (about 608 thousand rubles), the total sales of electric cars in the country can be reduced by half. Farley emphasized that his words should be regarded as a reminder, how much this measure of support was influenced by the transition of Americans to electric vehicles.

He suggested that soon the share of electric vehicles in the domestic market could return to 5%mark, which was last recorded in 2022. This is significantly lower than those record 10-12%, which are expected in the current October. Such a scenario means a much more modest rate of technology distribution than many experts of the automotive industry previously suggest.

Farley explained that his team is constant monitoring of consumer demand. The company is now facing a difficult task: it is necessary to find the use of production lines for the assembly of electric vehicles and factories for the manufacture of batteries, which will be unclaimed in the previous volumes.

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In addition, the Ford leader admitted that customers are not ready to buy expensive electric cars. Despite all their advantages – dynamics, efficiency and lack of need to refuel fuel – the high price remains the main obstacle. Now, without a tax benefit of $ 7,500, the creation of affordable models becomes an even more difficult task for the manufacturer.