The head of the marketing department Christiano Fiorio told Car magazine when a mass car with a sports character will return to the gamut. The Alfa Romeo specialist emphasized that it is wrong to focus on a small -scale supercar 33 Stradale: it was a project of the enthusiast team that worked out without any unnecessarily to the detriment of the main tasks with a strictly limited budget.
Although the Alfa Romeo 33 Stradale is released in the amount of only 33 copies, this supercar has improved the image of the brand. Attention is provided not only by circulation: accessories, large -scale models, video games – all this popularizes Alfa Romeo. However, the future mass sports car will be made according to other patterns: the basis will serve as the STLA LARGE platform!
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Christiano Fiorio made it clear that the architecture is considered for the integration of a 2.9-liter gasoline V6, supplemented by a hybrid system. However, CAR magazine recalled that the platform is suitable for cars with a length of 4.7 meters, that is, the future sports car will be noticeably larger than the Porsche 911. The landmark can be Dodge Charger, which has 5.25 meters long!
The restrictions dictate that the Alfa Romeo sports car will no longer be compact, rather we can talk about the Italian analogue of American oil-kars. In any case, the company will deal with the image model after the finances are put in order and make sure that the expansion of the gamut will be associated with an increase in profit.
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