Under the brand Aurus will sell clothes

Russian Aurus, producing luxury cars, will enter a new market for itself, TASS writes with reference to the press service of the Ministry of Industry and Trade. Last fall, Aurus Kashmier has been created, and now the lines of the female and male collection have already been developed. When sales begin, it is not known: the ministry notes that this will happen “in accordance with the strategy of brand promotion.”

The market for cashmere products in Russia is actively developing, they say in the Ministry of Industry and Trade, and therefore Aurus decided to join the promising direction.

At the end of 2024, after the creation of Aurus Kashmier, an agreement was signed with Blue Sky Kashmere. It will supply yarn and fabric to the Russian market. Also in the project, manufacturers from Belarus and Kyrgyzstan can take part in the project.

The Aurus profile is no longer limited by luxury cars. In addition to them, climate installations and bottled water are produced under the brand. The cost of split systems, for example, in a number of stores starts from 100 thousand rubles. And a water bottle of 0.33 liters is estimated at 160 rubles, 0.5 liters – at 240. You can order water on a special site – at least there is an application form. In retail stores, water was dismantled.

The Aurus line will replenish the new modification of the Senat Aurus sedan quietly increased the power of sedans, crossovers and minivans in private hands began to sell the latest Aurois armored cars, like Putin’s

Back in 2019, the Aurus Design trademark was registered, under which yachts, scooters and gyro scooters, trains, boats and much more that are not related to transport, including cards, watches and ashtrays can be produced. Three years later, Deputy Prime Minister Denis Manturov confirmed that the company is considering the possibility of releasing clothing, as well as business jets and yachts.

Aurus logo can also “try on” the Chinese Hongqi cars. Insiders say that KAMAZ and Gazprom will help restart the Toyota ex-Toyota former in St. Petersburg, where they will produce FAW daughters. Which models will be localized is still unclear. A year ago, it was about the model “approximately in the Camry format”.

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