Xiaomi refused to produce cheap cars for poor buyers

The founder of the brand, Lei Jun, during a live broadcast on April 17, 2026, directly stated that the company does not plan to produce electric cars cheaper than 100 thousand yuan (about 1.2 million rubles).

“Making a truly intelligent electric car under 10,000 yuan is almost impossible,” explained Lei Jun. “Technology is expensive.” Thus, the company does not see itself in the “popular” price segment and intends to serve only those who can pay more.

Answering a user’s question, the head of Xiaomi also admitted that he experiences enormous pressure during public speaking: “It’s scary to say something wrong – “black PR specialists” immediately use it against us. But if you remain silent out of fear, people will be even more misled about Xiaomi.”

As ITHome clarifies, Lei Jun had previously raised prices for the new generation SU7, but only by 4 thousand yuan, although the cost increased by 20 thousand yuan – so as not to scare away existing customers, but this is still far from a “poor” segment.

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