Last year [радикальный ребрендинг](https://motor.ru/news/jaguar-copy-nothing-19-11-2024.htm) The brand caused a lot of negativity, like the concept vitrine of the new stylistics-electric cup [Type 00](https://motor.ru/news/jaguar-type-00-03-12-2024.htm). However, the failure in sales is explained not only by turning towards the “agenda” who did not like conservative customers. There is another reason – Jaguar sharply changed the course towards “green” mobility and stopped the production of fuel machines.
According to the European Association of Automobiles, in April, Jaguar sold only 49 cars in Europe. This is 97.5 percent less than in the same month of 2024. In May, the situation was not much better – in an annual comparison, demand sank by 93.6 percent. In general, since the beginning of the year, Jaguar sold 77.8 percent less cars in the Old World than for the same period of 2024.
Jaguar
Despite the criticism aimed at the youth, rebranding brought some fruits. So, in November and December last year, immediately after the premiere of the new identity, traffic on the Jaguar website jumped 110 percent.
If you believe research with the participation of focus groups, 23 percent of people wanted to learn more about the British brand. In addition, 20 percent more people began to be considered a Jaguar brand, “whose products are worth paying more.”
Jaguar resigned the V8 Jaguar motor registered in Russia the name of the disputed electric car Type 00 video: Electric Jaguar “New Wave” was first shown in motion
The collapse of sales is explained mainly by the cessation of cars with gasoline and diesel ICE. The car dealerships were almost empty, and the electric flagship of the “New Wave” – Fastbek based on the Type 00 concept – is delayed. It will appear only in 2026.
The serial electric car will receive four doors instead of two, the supply of 770 kilometers and probably the index 01 instead of 00. Following the light will see the electric carposphere and another “battery” model, which is still unknown. All three debut until 2029.
We are waiting on the roads: fresh concepts
