The crisis reached the premium producer belonging to the Indian Tata Motors: sales are falling, and current expenses are growing due to tariffs of US President Donald Trump, introduced by the US Presidential Administration. To reduce costs, Jaguar Land Rover will continue voluntary dismissal to 500 employees, and we are talking about senior positions.
The reduction in the framework of the “voluntary dismissal program”, which was called “normal business practice” in JLR, will affect about 1.5 percent of staff in the UK. In general, about 33 thousand employees work in the staff of the company in their homeland.
Earlier, Jaguar Land Rover published the alarming results of the second quarter of 2025: sales were sank by more than 15 percent in annual comparison, up to 94,420 cars. The termination of the production of “outdated Jaguar models” and Trump tariffs, because of which JLR temporarily stopped deliveries to the United States, influenced. The North American market accounts for more than a quarter of the company’s sales.
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Export resumed in May, when the parties agreed that the duties will be reduced from 27.5 percent to 10. But there is a condition – the UK will supply no more than 100 thousand cars a year. In addition, the popular Defender is in Slovakia, which is popular with Americans, which means that it is still subject to a complete tariff.
Earlier it became known that Jaguar sales collapsed 98 percent. However, the reason is not only in the controversial new image of the brand, but also by a sharp stopping of the production of cars with ICE. At the same time, the electric flagship of the “New Wave” based on the Type 00 concept is delayed: it will appear only in 2026.
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