According to experts, the brand from the Middle Kingdom stopped marketing activity back in the middle of last year. In addition, the company filed a lawsuit in the court in the amount of 90 million rubles. SWM is already trying to free his Russian warehouses from cars, announcing unprecedented discounts up to 34 percent of the entire lineup. At the same time, Avtotor reports that they continue to produce cars of the Chinese brand and even plan to launch the production of new cars.
Experts believe that SWM has chosen the wrong dumping strategy, since Russian buyers carefully study offers from China, paying close attention to the quality of the car. In addition, the domestic market is already oversaturated with brands from the Middle Kingdom. In addition, SWM owed 88.6 million rubles to the Russian advertising agency.
SWM brand cars began to be assembled on Autotor in the spring of 2023. Then three crossovers stood on the conveyor at once: G01, G01F and G05 Pro. Over the past year, the company sold 1738 cars in Russia. On the eve of the brand, it was a record reduced prices for her lineup. For example, the most affordable SWM G01 model fell into 626 thousand rubles immediately. Now the city crossover can be bought for 1.78 million rubles. SWM G01F dropped from 458 to 764 thousand rubles and is now available for at least 1.67 million rubles.
In Russia, a record 750 thousand “extra” Chinese cars will be listed Chinese brands that can leave the Russian market disclosed the share of the “Chinese” on the Russian car market in 2024
According to experts, due to low demand for cars, dealers have to artificially underestimate prices, which leads to losses. Experts agree that the future of SWM in Russia is almost a foregone conclusion. The brand failed to compete in our market with other Chinese brands without offering any advantages.
At the same time, Avtotor reported that the company continues to produce the existing line of SWM cars and even prepares for the production of restyled crossovers, who should go on sale in Russia in the summer of this year.
In September last year, the Geely Tugella crossover left Russia. At the same time, the updated Tugella under the name Knewstar 001 replaced the “best Chinese car”.
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