Against the background of weak demand, manufacturers have been offering various discounts for several months for several months, and this practice will continue. Discounts will vary within 50-150 thousand rubles inside one brand, TASS writes with reference to the largest dealers. At the same time, the majority prefer not to provide direct discounts on cars so as not to depreciate the brand.
Discounts can change slightly inside one brand, moving from one model to another, said Nikolai Ivanov, the head of the Department of New Cars of Rolf.
According to Andrei Terlukevich, general director of Avtopets Center Group of Companies, discounts can grow, but it is possible to rise in price of cars themselves. Everything will depend on demand, on the ruble exchange rate and on the Central Bank rate. If the ruble is noticeably weakening, manufacturers can completely cancel discounts on the most popular models.
In Russia, sales of new Toyota, BMW and Mercedes have sharply increased the import of new cars in Russia fell by 74 percent AvtoVAZ allowing increase in prices for LADA due to the rise in price of production
The cost of many models is already close to the price of AvtoVAZ products, although “quality and freshness is certainly higher,” said Andrei Olkhovsky, the head of the Avtodom Group of Companies. In July, prices may begin to grow, as cars imported even before the utilsbor rate will end in warehouses.
According to dealers, the market of new cars in Russia will continue to contract. In June, they wait for a fall at a level of 5-8 percent compared to Mai. Over the past month of spring, the Russians bought 91.2 thousand cars, which is 28.3 percent less than a year earlier. Compared to April 2025, demand sank by 10.7 percent.
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