A new ICAUR automobile brand will appear in Russia

This is the export name of the ICAR brand, which produces electric cars with the appearance of brutal SUVs. Now in the brand gamut there are only two models: compact ICAR 03 and V23. By the end of the year, the premiere of the hybrid V27, competitor to Mercedes-Benz G-Class and Land Rover Defender, as well as the X25 minivan may take place.

Under the ICAUR brand in Russia, electric cars and hybrids of the Chinese ICAR, founded in 2023, will be sold by the company Cher. The ICAUR name is used for export markets so as not to violate intellectual property rights, while in a number of countries ICAR models are already represented under the AIQAR brand. For three years, ICAUR will appear in 100 countries, and Russia is called among ten priority.

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The target audience of ICAUR is “young, ambitious and interested in technologies, those who appreciate the personalized approach, innovation are an adherent of avant -garde aesthetics.” The brand relies on the development of models with a thought -out design and advanced technologies. These should be truly cult cars that will remain relevant for many years, and not until the next Monday, judging by the speed of release of new products in China itself.

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Judging by the published photographs, we will be brought to us an electric ICAR 03T with independent pendants, one or two electric motors and a march of up to 500 kilometers. The second car is close in characteristics to 03 an all -terrain vehicle ICAR V23, and in off -road tuning. The machine was created under inspiration from the Beijing BJ212, but is offered only with electric power plants. True, ICAUR promises that in Russia consistent hybrids of the Reeev type will also appear in Russia, in which you can see the hint at the ICAR V27.

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