Aston Martin has been bent in debt and reduces employees

The company’s losses in 2024 increased by 48.7 percent, to 255.5 million pounds, writes Reuters. Pure debt amounted to 1.16 billion pounds, increasing by 43 percent. In this regard, Aston Martin will have to take an unpopular step: 170 people will be dismissed in the near future, which is five percent of the entire labor force of the company.

In addition, sales expectations for 2024 were not justified, although the third and fourth quarters were relatively successful. The forecasts for the 2025th did not impress analysts, and the Aston Martin shares fell by more than nine percent.

“A lower sales forecast for 2025, as well as the need to stimulate sales, emphasize the weakness of demand for luxury and sports car,” Barclays analysts noted. At the same time, for example, Lamborghini and Ferrari report on record sales.

Aston Martin released the next branded watch Aston Martin will withdraw 1.5 thousand new supercars and crossovers Aston Martin announced tremendous daily losses

The reduction in labor, according to the head of the brand Edrian Hallmark, will save £ 25 million (more than 2.7 billion rubles). The top manager, who came from Bentley, retains optimism: he stated that Aston Martin has already adjusted the production plan, taking into account weak sales in China and other macroeconomic factors.

Against this background, it is difficult to invest in new products. The release of an electric car, as already known, is postponed until the end of the decade. However, the Valhalla hybrid will be launched: Hall Hall has high hopes, expecting that it is a 1079-horsepower supercar to help to make significant profit in the second half of the year. Earlier, he set himself an ambitious task to make Aston Martin financially successful in just a year and a half.

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